How We Helped an Aesthetic Clinic Generate Over 1,200 Inquiries for a Sensitive Aesthetic Service

Marketing for Aesthetic and Gynecological Procedures Requires a Sensitive Approach, the Right Strategy, and Effective Targeting. An aesthetic clinic in Košice wanted to raise awareness about the Gynolaser procedure, which addresses intimate women’s health issues. Promoting such treatments presents a challenge due to advertising restrictions and the need to build trust. Thanks to a well-thought-out campaign, we were able to generate over 1,200 inquiries and attract hundreds of new clients.

Výzva, ktorej klient čelil

The doctor set out to reach women who often deal with issues that are difficult to talk about. She knew her device could offer a fast, affordable, and highly effective solution. The challenge, however, was how to communicate this to women who may not even be aware such a solution exists – all while maintaining discretion and trust. Her goal wasn’t only to expand her clientele but, above all, to help women facing situations that are often considered taboo.

Key Challenges:

The sensitive nature of the topic – communication needed to be empathetic and discreet.
Advertising restrictions – platform policies (Meta – FB and IG) do not allow direct targeting of health-related issues.
Building trust – since the procedure is intimate, clients needed to feel confident in the clinic’s professionalism and the safety of the treatment.

SektorClinicsKlientPrivate aesthetic clinic in KošiceSlužbyComprehensive strategy for generating new inquiriesCieľAttract new clients for the intimate Gynolaser procedure

Kroky, ktoré fungovali

1

Creating Visual Content

At the start of the campaign, we recorded a series of videos featuring the doctor, who responded to common questions in a clear and empathetic manner. This helped ease concerns and build trust in the procedure.

2

Precisely Targeted Advertising

We used a combination of broader targeting (women, mothers, older women), remarketing, and lookalike audiences based on collected leads to reach the most relevant potential clients.

3

Conversion-Focused Landing Page and Automated Communication

We created a clear and trustworthy page with reviews, FAQs, and a strong call to action. This was supported by email and SMS automation to provide new leads with relevant information and keep them engaged.

Výsledky, ktoré sa počítajú

Effective demand costs

The campaigns generated over 1,200 leads over the course of a year, with the clinic reporting that 280 of them resulted in booked appointments. The return on investment in advertising significantly exceeded expectations, and the client praised the campaign’s effectiveness.

The ads reached more than 200,000 relevant women and helped not only raise awareness but also grow the community – the Facebook page gained 2,000 new followers, and Instagram grew by 1,000.

Ongoing Success

After the success of the Gynolaser campaign, the clinic decided to expand the collaboration to include the promotion of other aesthetic services, such as laser hair removal, Botox, and mesotherapy. As a result, the marketing efforts didn’t stop at just one treatment – they supported the clinic’s growth across a broader range of services.

Sensitive Nature of the Topic

Communication had to be empathetic and discreet.

Advertising Restrictions

Platform policies (Meta – FB and IG) do not allow direct targeting of health-related issues.

Building Trust

Since the treatment is intimate, clients needed to see the clinic’s professional background and the safety of the procedure.

Skúsenosť očami klienta

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