How We Helped HB Clinic Generate Over 1,200 Leads for a Sensitive Aesthetic Service

Marketing for aesthetic and gynecological procedures requires a sensitive approach, the right strategy and effective targeting. HB Clinic wanted to raise awareness of the Gynolaser procedure, which solves intimate problems for women. Promoting such treatments is a challenge given the limitations in advertising and the need to build trust.

Výzva, ktorej klient čelil

The clinic’s doctor wanted to reach women facing issues that are often difficult to talk about. She knew her device could offer a fast, affordable, and highly effective solution. The challenge was how to communicate this information to women who might not even be aware such a solution exists—while maintaining discretion and trust. Her goal was not only to expand her client base but, more importantly, to help women dealing with issues that are often considered taboo.

Key challenges:

Sensitive nature of the topic – Communication needed to be empathetic and discreet.
Advertising restrictions – Platforms like Meta (Facebook and Instagram) do not allow direct targeting of health-related issues.
Building trust – Since this was an intimate treatment, potential clients needed to see the clinic’s expertise and the procedure’s safety.

SektorClinicsKlientHB ClinicSlužbyComprehensive strategy for generating new inquiriesCieľAcquire new clients for the intimate Gynolaser service

Kroky, ktoré fungovali

1

Engaging Visual Content

At the start of the campaign, we filmed a series of videos featuring the doctor answering common questions in a clear and empathetic manner. This helped alleviate fears and build trust in the procedure.

2

Precise Targeting

We used a combination of broad targeting (women, mothers, older women), remarketing, and lookalike audiences based on acquired contacts, ensuring we reached the most relevant potential clients.

3

Conversion-Optimized Landing Page & Automated Communication

We created a clear and trustworthy landing page with reviews, FAQs, and a strong call to action. Additionally, we implemented automated email and SMS follow-ups to provide relevant information and maintain interest.

Výsledky, ktoré sa počítajú

1200 inquiries in one year

Our campaigns for HB Clinic generated over 1,200 inquiries in one year, with the clinic successfully scheduling 280 appointments. The return on investment in advertising exceeded expectations, and the client praised the campaign’s effectiveness. The ads reached over 200,000 relevant women, boosting both awareness and community engagement—Facebook followers increased by 2,000 and Instagram by 1,000.

Success That Continues

Following the success of the Gynolaser campaign, HB Clinic expanded our collaboration to promote additional aesthetic services, including laser hair removal, Botox, and mesotherapy. As a result, marketing efforts extended beyond a single treatment and contributed to the clinic’s overall growth.

1200

inquiries during the year

280

agreed dates

200 000

women's intervention through advertising campaigns

3000

increase in followers on Facebook and Instagram

Skúsenosť očami klienta

We are extremely satisfied with both the services and the campaign support. A customer-focused approach, creativity, and delivery of promised results. Highly recommended! 👍

Diana Nagyová