Ako sme pomohli klinike jednodňovej chirurgie v Bratislave získať stabilný prílev pacientov na laserovú operáciu hemoroidov

How We Helped a One-Day Surgery Clinic in Bratislava Achieve a Steady Flow of Patients for Laser Hemorrhoid Surgery

Laser hemorrhoid surgery is an effective method, but patients often hesitate due to concerns about the procedure or lack of information. The clinic needed a way to increase trust, differentiate itself from the competition, and effectively target advertising. Thanks to a well-thought-out strategy, it was possible to bring a stable influx of patients and strengthen the clinic's position in the market.

Výzva, ktorej klient čelil

Hemorrhoids are an intimate health issue that patients often avoid discussing and postpone treating. Traditional surgeries involve long and painful recovery times, causing concerns and hesitation. The clinic offers a laser method with quick recovery, but they needed an effective way to communicate this advantage to potential patients.

Key challenges:

Standing out from the competition – Multiple clinics and state hospitals in Bratislava offer similar procedures.
Patient concerns – Doubts about effectiveness, pain levels, and recovery time.
Ad targeting limitations – Meta ads do not allow direct targeting of people with health problems, requiring a more complex strategy.
Trust and empathy – Patients needed to feel comfortable and well-informed.

SektorClinicsKlientOne-Day Surgery Clinic in BratislavaSlužbyComprehensive Strategy for Acquiring New PatientsCieľIncrease the number of patients for laser hemorrhoid surgery

Kroky, ktoré fungovali

1

Doctor-Led Videos

We produced a series of videos featuring doctors explaining the consultation and surgical process, emphasizing benefits, and addressing patient concerns. The videos highlighted the doctors’ extensive experience and the procedure’s high success rate.

2

Conversion-Focused Landing Page

We created a clear and informative webpage explaining the advantages of laser surgery, answering common questions, and featuring patient reviews. This page also helped filter out irrelevant inquiries and improve lead quality.

3

Optimized Meta Ads

We used broad targeting with strong algorithm optimization, lookalike audiences, and remarketing to potential patients who had shown interest. High engagement with ad content allowed algorithms to gradually refine and identify the most relevant audience.

Výsledky, ktoré sa počítajú

1200 inquiries during the campaign duration

During the campaign, we generated over 1,200 inquiries with a €9,000 ad investment, resulting in a cost per lead of €7.5. On average, 35% of leads booked an initial consultation, and 25% proceeded with the surgery. The campaigns achieved over 3 million impressions, reaching more than 1.5 million people, significantly boosting the clinic’s visibility in this segment.

Doctor-led videos

The best-performing content was the doctor-led videos, which not only received thousands of interactions but also sparked numerous comments and recommendations from satisfied patients. This greatly enhanced trust and ensured consistent results over time. Thanks to the effective strategy, the clinic has likely become the largest provider of laser hemorrhoid surgery in Bratislava.

Success That Continues

Following the success of the hemorrhoid surgery campaign, the clinic expanded its marketing efforts to include varicose vein surgeries and other brand-building campaigns.

This case study demonstrates that even for medical procedures that are considered taboo or cause anxiety, Facebook and Instagram advertising can be highly effective. With the right strategy, clinics can educate and persuade patients while efficiently utilizing their capacity to ensure a steady stream of new clients.

1 200

inquiries for investment €9,000

7,5 €

average price per query

25 %

inquiries led to an appointment for examination

1,5

million people reached by campaigns

Skúsenosť očami klienta

We have been working with the marketing agency IS Agency for a long time, and everything works perfectly. After the first few months, we added another service. I highly recommend them to anyone who is still hesitating.